BUILD
AFFINITY
REDWINGSWORLD.COM
In October, 2001 Red Wings World was launched. This innovative digital community broke new ground by quickly becoming the most successful team-sponsored paid membership site in professional sports.
The Challenge
To design a non-resource intensive digital community that created enough value for fans
that they would be willing to pay for membership. In addition, the solution required
the site to bring fans into a closer relationship with the team and help
establish them as fans for life. Finally, the site had to meet tight league restrictions for its member teams.
The Solution
The RedWingsWorld.com Interactive Fan Alliance. This innovative site features:
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Many interactive fan programs to build up the community such as exclusive forums
and fan web site creation system |
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Rich content to satisfy die-hard fans
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Interactive contests tied into the results of each game
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Voice of the Internet Fan broadcast at Joe Louis Arena
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Provides insider opportunities to experience the Red Wings Organization such as sponsored parties.
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Business Outcomes
In its third season, RedWingsWorld.com has quickly grown to eight thousand paying members. The site utilizes many easy to use administration tools that provide for simple and fast content updates. Members have formed deeper relationships with the team and each other.
Launch Site
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