Inductoheat Inc. is the world’s largest manufacture of induction heating equipment.
The Challenge
A web site was needed that would properly promote and showcase the many Inductoheat products. Further, the site should clearly convey the company value proposition in order to augment the sales process. Special emphasis needed to be placed on the superior technical capabilities of Inductoheat in relation to its competitors. Finally, the ability of Inductoheat to offer superior service with its world-wide reach needed to be emphasized.
The Solution
A marketing-oriented web site was created that emphasizes the advantage Indutoheat offers its customers with both its people and its products. Inductoheat’s world-class talent is showcased, in part, through an online repository of white papers by its engineers. An Ask the Expert function was created to provide easy access to Inductoheat expertise and build sales relationships. There is a strong emphasis throughout the site on the benefits of Inductoheat products and services.
