Poof-Slinky is a large toy company offering toys under five different brands. Most famously, everyone in the U.S. knows the Slinky Toy, one of over 300 products sold by Poof-Slinky.
The Challenge
Create an easy to navigate site to aggregate and present the many toys from various Poof-Slinky brands. The site needed to be created in a portal fashion so each of the powerful Poof-Slinky brands and their toys would get equal exposure. The site needed to be fun to use. Further, it needed to provide an e-commerce function for convenience purchases over the Internet. Finally, the solution needed to be easy to maintain, provide necessary reporting functionality and access to product information for hundreds of sales representatives across the world.
The Solution
A portal site was created that showcases the many different Poof-Slinky toys. The site is easy to navigate and provides for convenience purchases with a powerful e-commerce engine. An extranet was created to provide
up-to-date news, downloadable price sheets and new product sheets for Poof-Slinky sales representatives.
Business Outcomes
The site provides a venue for increasing brand and product awareness. The e-commerce engine allows people from any place in the country to make convenience purchases. Administrative costs associated with keeping hundreds of reps up to date with product sheets, prices and promotions have been reduced.
